How can machine learning and data help us better measure behaviors like reading? Worldreader is a global nonprofit that uses technology to expand access to books in vulnerable communities. While apps with digital libraries and reading activities are their primary tool, the end goal isn’t just to produce apps — it is to cultivate lifelong readers. With data and qualitative learnings gathered on the ground, they have been able to take a scientific approach to reading and bolster the culture of literacy on a larger scale. Learn about how their team uses real time measurements to gain a deeper understanding of their users, connect behaviors to learning outcomes, and develop stronger measurements of the products themselves.