Why Measurement and Evaluation Matter

Many social good nonprofits and public sector agencies craft their internal and external messaging around measuring outputs. Outputs are different from outcomes, and the contrast of these measurements is important. Does your organization want to be able to showcase the lasting change you are making in your community or simply track your data points? In this session, we will dive into the critical differences between outcome and output measurements and showcase how one organization was able to prove greater impact and secure more funding by focusing on outcomes. Join us as we explore why measurement and evaluation matter and how to get there.

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